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The Value of California’s Market Squid

two squid mating in ocean
Arriving on the heels of the farm to fork movement, the COVID-19 pandemic has disrupted supply chains and altered product demand, which has inspired businesses to restructure and Californians to pay particular attention to where their food comes from. Many understand that almonds, artichokes or lettuce are grown in their own backyard, mostly in the Central or Salinas Valleys. But when residents are asked about wild-caught food sources coming from the ocean, tuna, salmon or perhaps rockfish might immediately come to mind. While those are indeed popular fisheries, the largest of California’s commercial fisheries actually target invertebrates, not fish!