Keep Me Wild: About the Campaign

It’s a People Problem, Not a Wildlife Problem

California’s wild animals are falling victim to unnecessary conflict and even death for a surprising reason – increasing access to human food and garbage. The problem seems to get worse every year, as California’s human population continues to grow and expand into wildlife habitat.

The Keep Me Wild campaign was launched by the Department in 2003 to address the growing conflicts between black bears and people. Today the campaign provides tips for keeping deer, coyotes, mountain lions and wild turkeys away from your home, and advice on what to do if you encounter one of these wild animals.

You Can Help

Many people do not realize the harm in feeding wildlife. You can help spread the word by downloading and printing outreach materials and giving them to friends, neighbors, and anyone else who shares the habitat with wildlife. For larger quantities, email a request to or call CDFW at (916) 322-8911.